About this lesson
This lesson shows you how to plan and implement your advertising to increase your chances of gaining new customers. You will learn how to target your advertising more effectively and measure the results, so you can eliminate what doesn’t work and repeat what does.
How much does it cost?
All related online training is fully funded by SCORE. There is no cost to you to access and use these lessons.
Why you should do it
Small-business owners often advertise without enough advanced planning. An advertising deadline is approaching and they are offered a discount by a media company. They might simply want to counter a competitor’s advertising. This often means advertisements are hastily placed, aimed at the wrong customer or that they promote the wrong product or service. This lesson shows you how to control the advertising process.
Who should complete it
Small-business owners and managers who want to develop a planned advertising strategy over a 12-month period.
What you will end up with:
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A 12-month advertising calendar template
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An understanding of the time/cost trade-off in advertising
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An action plan you can print out