About this lesson
This lesson explains why loyalty is so important and covers a range of practical ideas you can implement in your business immediately to build loyalty.
How much does it cost?
All related online training is fully funded by SCORE. There is no cost to you to access and use these lessons.
Why you should do it
Loyal customers offer you a strong competitive advantage. It is far more cost-effective to get repeat business from loyal customer than to find new customers. In addition, loyal customers might bring in new customers through word of mouth.
Who should complete it
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Small business owners wanting to lock in the loyalty of existing customers.
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Owners wanting to develop a competitive advantage over rival firms.
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Owners looking for increased sales revenue and referral business.
What you will end up with
A clear understanding of the importance of customer loyalty and practical steps you can take in your business to ensure loyalty develops. You can also use:
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A template to help you to identify loyalty ideas from other businesses that you can implement in your own business.
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An Excel template to calculate your loyalty budget
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Instructions on how to create an e-mail newsletter.
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Information on how to add contacts using Business Contact Manager.
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Some tips on creating a rewards program.