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Building business resilience to COVID
Business owners are dealing with reduced cashflow, vanishing customers and more.
Business owners around the world continue to struggle under the impact of Covid-19. Things they’re dealing with include reduced cash flow, vanishing customers, setting up new technology, ensuring employee safety, shaky supply chains and diminishing government financial aid. Yet small business owners are showing incredible resilience as they push forward despite these challenges to pivot to new ways of making money.
More than ever, business owners are relying on their business banking partner to help them with financing, advice, resources and support.
In this lively discussion we talk about:
- What’s happened to small businesses everywhere
- The 4 Covid-19 stages of small business
- What banks in different countries are doing to help small business customers
- Future predictions for small business customers and their banking needs.
About our presenters
Roger Pierce
Roger is a serial entrepreneur who understands first-hand what it takes to grow a small business. In addition to helping banks and brands engage small business customers, Roger is the author of small business books and has trained hundreds of entrepreneurs in 5 countries.
Glen Senior
Glen has been helping small businesses start and grow since 1989. Along the way he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and worked with a number or organisations on small business content strategy including Microsoft USA, Bank of America, Royal Mail, Virgin Money, MBIE, Inland Revenue, IPONZ, NZTE and the BNZ. Since 2005 Glen has focused on the banking sector, and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences, and is sought out as an opinion leader in this space.
Here at The Small Business Company, we’ve worked with banks and credit unions from all over the world. Our experience with small business content has given us a clear idea of what works and what doesn’t. We’ve taken the best and presented it in this guide so that you can get the most out of your marketing.
Here’s how to track your bank’s return on investment from content on your website.
Carefully defining your target market and creating a unique style of communication (your voice), aligned with an effective lead generation strategy, will help pull in the small business customers you want.
Define Your Brand with Custom Content
Schedule a consultation to discuss your goals and explore your best options for content creation.